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November 29, 2007

23/501collection

Levisgraphic Hitting shelves March 1, 2008 is one of the most exciting collaborations we've seen in quite a while. The Jordan Levi's Collection brings together two American icons, the Levi's 501 and the Air Jordan. The men's only collector's set, called the 23/501 collection, features not only a co-branded jean, but also Air Jordan Retro 1 sneakers and a signature t-shirt. Best of all, you won't have to worry about tracking down each piece of the trifecta as they will only be available in a limited-edition set wrapped in co-branded packaging.

Jordanlevis_2The jeans are classic 501's constructed in premium selvage denim and lined in signature Jordan Brand elephant print. We're most excited about the sneaker protector at the cuff to keep the Retro 1's free of indigo transfer. Additionally, there will be a gold metallic button fly and the Jumpman logo embroidered on the pockets with the Jordan Brand name on the signature leather waistband patch.

Pretty hot, but as hard as it is to believe, it gets even better with the sneaker. The Air Jordan Retro 1's are constructed of Levi's denim and printed with the traditional elephant graphic design.

Mark your calendars and hit up Levi's in SoHo, NYC, San Fran, Santa Monica, and Chicago's Michigan Ave store to ensure you get one of the limited sets. They'll also be available online at levi.com. More of a Nike fan? The set will be available at select Niketown stores as well.

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Comments

quote: "Mark your calendars and hit up Levi's in SoHo, NYC, San Fran, Santa Monica..."

Hello from San Francisco and just a friendly and hopefully helpful note...we San Franciscan's can't stand the nickname "San Fran". To us it sounds like nails on a chalkboard. We're eternally puzzled as to why the rest of the world chooses to use a nickname you'll NEVER hear within the city limits. Uttering either San Fran or Frisco (equally bad) immediately identifies you as a clueless tourist and smacks of disrespect. It doesn't take much more verbal or typing effort to spew out the letter "cisco" and complete the name. We locals thank you for your cooperation!

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