DenimHunt

Alexander Wang Storm Denim(TM) Part II

When fashion meets function everybody wins, but much to our chagrin there are few success stories. That's why we love award-winning designer Alexander Wang . Featured in the Fashion News section of this month's NYLON are Wang's waterproof premium jeans made in collaboration with Cotton Incorporated.  We covered Wang's foray into a realm traditionally reserved for outerwear several month's ago, so we are patting ourselves on the back for being the first to identify an idea that's so innovative.  Waterproof denim has been attempted before, but what makes Wang's effort so unique is that the waterproof treatment is breathable and applied in garment form after all of the styling effects and finishes are done.  The jeans that he chose to use this treatment on are black, flare-legs with a zipper detail that when unzipped  split the jeans completely in half. How cool is that! Watch the video we posted several months ago that show Wang himself demonstrating how the treatment works on this very same pair.

Paige Premium Denim Sale

If you live in LA your in luck. Paige Premium Denim is having a huge sale at SIren Studios in Hollywood this weekend and no item is over $75!

The Boyfriend Jean

 

Every so often a trend is accurately predicted by designers, but released too early. Because of the poor timing it's doomed to obscurity with the hopes that it will be revived at the right time, fresh, new and ready to make a splash. With that said, remember the 'boyfriend' jean? That's what we thought. Unfortunately, it was introduced around the same time as the skinny jean and we know which one won out. However, now that the skinny jean has become so ubiquitous we think the boyfriend jean is a slick alternative. The models above show the flexibility of this look, although we think the tassled boots are a stretch. To the left are a pair of aged and faded Current/Elliot jeans and those to the right are designed by Yohji Yamamoto made with Japanese, selvedge denim. Victoria Beckham, ever the fashion plate, at least in her own mind, was seen back in June wearing a pair and we love it.

 

Levi's Latest for Men

Levi's has just introduced their newest men's styles for the season. Be the first to scoop up the new arrivals.
The Levi's summer sale is still on as well. While your there make sure you take advantage.

Mischa Barton in NYLON

Make sure you pick up NYLON magazine's August issue. Mischa Barton is on the cover looking better than usual, but she's not the point. This month's issue is all about denim.  Some of our old favorites are featured, naturally, but what has us excited are the less mainstream brands such as Current/Elliot, Bread and Judi Rosen of The Good, The Bad and The Ugly. Also, flip through it to see some great denim trends you're sure to be wearing in the near future.

 

DIY:Jumper by Kova & T

More jumper madness! Kova & T show us how to make your own jumper from a pair of old jeans in the August NYLON.

Bleached Out Denim

It seems several forward-thinking denim companies such as Siwy, WESC and others are looking past the reincarnation of 80's style, acid-washed jeans and are going completely bleached out.  This is a look that's hard to ignore and the finish is far from random. Some have a tie-dye look while others show a layering of bleach to add visual dimension. Also, take note of the reversed-bleach effect.  Here at DenimHunt we think it's nice to see a look that's not a comeback.

J Brand Introduces the Blue Label

J Brand has heard the cry and answered the call of those women who felt the irony of being thin but curvy; forever relegated to moving up a size to fit the thighs and rear, while wearing a belt to control extra room in the waist. They have created a line called the Blue Label which will cater to curvier women with waist sizes ranging from 25 to 34. While keeping with J Brands lean silhouettes and dark washes, the styles will be roomier in the thigh and snug on the hips (call it crack control). For now the line is only available in Bloomingdales or online but will eventually expand to other locations.

Rising Sun Custom Denim Tailors

Walking into Rising Sun & Co's Pasadena store is like taking a journey through the relics of Americana. Mike Hodis, the owner and former designer of Lucky Brand Jeans, accomplishes this effect by displaying rare vintage denim pieces, some dating as far back as 1910. To add to the authenticity, all the denim is produced in the store. Selvedge organic and raw denim, woven on the antique shuttle looms of the US's oldest denim mill, are manufactured on turn-of-the-century sewing machines by expert craftsmen. The shop offers styles for men and women with prices ranging from $325-$500. The price increases north of $750 for custom tailored jeans.

V Magazine and...Gisele

Gisele Bundchen graces the cover of the next issue of V Magazine and we are soooo glad she wore denim so we could talk about it. We know, we know. There's barely enough denim to...well...do just about anything with. But who cares! It's Gisele! The photos were shot by Mario Testino and according to Gisele "Only Mario could make me take those pictures". Highlights from the interview are posted on the web, but there's one statement alone that stands out to us.

"I work in fashion but I’m not really a fashion person. I don’t follow trends. I couldn’t tell you which designer made that shoe or that bag. I like jeans. I like comfortable clothes. I’m all for feeling good in what you wear."

Other topics she discussed were her views about celebrity, the paparazzi and her passion for the environment. I think many people will be pleasantly surprised by what she has to say. Below are more photos from the shoot. If you want to see the uncensored shots than buy the magazine. Otherwise, boys and girls...commence drooling.